[7 Lesson Course] A Six-Step Social Media Framework For Engaging Gen Z & Gen Alpha
By Nick Clason. We know a couple of things about Gen Z (and subsequently will be true about Gen Alpha close behind them)--1) They're the first generation to be on their mobile device more than other devices combined. 2) They say a hybrid version of church will suit their needs in a post-pandemic world. 3) Greater than 80% use at least one social media app regularly. What these statistics show us is what we already know in our guts, that digital ministry is not going anywhere. As a youth ministry leader, you're doing all you can to keep up with the latest social media platform, use it effectively, post regularly, and leverage it to engage students, parents, and leaders. But gnawing at you in the back of your mind--you're aware that a social media presence matters and that your students live on it, but you don't know how to best utilize each social platform. That's what we're going to explore here in this module. We're going to look at the top five social platforms and discover the most up-to-date best practices. Then we are going to create an entire social media strategy for you and your ministry.